Traditionally, when businesses set out to market or brand themselves there are two distinct paths they can follow. They can approach their marketing fronts individually and deal with several different design and production companies.
A graphic source for initial identity such as logos, signage or business cards, another source to produce these, a digital source for website or media, a further source for advertising campaigns or event management and a source to co-ordinate it all with strategy. This route can be inconvenient, time consuming, relatively costly, and perhaps most significantly, the different fronts will not be fully cohesive or fundamentally designed to drive each other.
The alternative then is to seek a single source with integrated marketing capabilities, fundamentally convenient and streamlined. This inherently came in the form of a marketing agency giant, the types that occupy entire office blocks with tier upon tier of management, employee and skill set. There’s no doubt an integrated approach delivers huge benefits, it’s why the world’s leading firms and brands have used it on a regular basis for years. The colossal price tag and direct cost efficiency scaling issues are also why only the world’s leading firms have used it for years.
Our vision at mm&d is integrated marketing for core business needs with no tradeoffs and a unique first class creative service that is equally equipped and accessible to all. Capabilities that not only allow your different marketing fronts to have seamless identity, but also allow them to be conceived in such a way that they drive each other with synergy. In addition, cost efficiency scaling and a structure that allows an effective no job is too big or small approach, hence clients can achieve this synergy by addressing their different marketing fronts piece by piece over a period of time or simultaneously in one project. Ultimately, a convenient service that delivers absolute quality without the habitual costs.
A tall order perhaps, but we believe that the unrivalled diversity in size and market of our 100′s of returning and satisfied clients speaks volumes as to whether or not our pioneering approach and vision is being achieved.