“Marketing” The phrase sums up a common problem within everyday firms.
Widespread misconception is that effective marketing is just about good design communications i.e. getting a message across. In reality you can convey the most convincing of messages, but if these messages are focused around the wrong targets then your overall success is going to be fundamentally flawed.
At the heart of all good marketing, and hence good creative design, is knowledge of your customers and your market place, what motivates them and what satisfies their needs. Aiding you to discover and analyse these facts, and ultimately allowing us to deliver strategic design with fruitful results, is innate through the unique structure and approach that we have built at mm&d.
We are not pretending to be strategic marketers or brand consultants, far from it, but we do have a lot of their capabilities. Our unique structure of working means that we apply these capabilities in a pioneering and cost effective formula. 95% of our clients gain the tactical marketing guidance they require through our standard client process, at no extra cost. For those who do seek and can benefit from complete strategy, research and consultancy then we offer full-bodied standalone services. This is often the boost required to differentiate perceptions amongst like for likes in highly competitive branding markets.
If you would like to know more about our services please don’t hesitate to get in touch.