Client:
ODFC Fitness
Date:
September 2020
Services:
Brand Strategy, Web & Digital
Background
Based in Newcastle, ODFC Fitness have had a particularly challenging time during the pandemic. What does a bootcamp fitness provider do when nobody is allowed to attend their sessions? MMD supported ODFC by creating a plan to engage their members online, with video classes and a new website to promote the business.
We worked with the team at ODFC to set up a YouTube channel with full branded content which their instructors delivered on a daily basis. We also assisted with promoting healthy recipes though social media. The final part of the project was to develop a new website which would promote the types of training available, case studies of members and timetable information.
The website needed to be fully responsive as analytics showed that the vast majority of users were on mobile. It was particularly important that the timetable was easy to read on mobile, as this was the busiest page on the website where members would login daily to see which classes were running.
"We have supported ODFC on a number of projects in the past few years including vehicle graphics and social media support. It was great to work together with ODFC to build a website that will increase their online presence and drive membership," Owain Jenkins, MMD.
