It has been a busy 12 months for Darlington-based ELG Planning with a new website the final piece in their rebrand exercise.
The award-winning Chartered Town Planners approached M Media & Design (mm&d) in May 2017 with a vision to launch a new website to promote the six key sectors they operate in.
Their previous website, built in 2009, had become dated and failed to respond to mobile phone and tablet devices. With the way that people view websites changing dramatically in that time, key changes were needed to ensure website visitors could easily access all pages on the website. Jeremy Good, Director ELG Planning:
We wanted a new website to highlight our experience in our core sectors. We have a strong reputation in the North of England and want to use the website as an opportunity to grow further in the coming years. Our website is often the first reference point for new clients, so it is crucial we have an up to date site with relevant content.”
Another key feature of the website would be to promote previous projects. This would show the range of large projects the business is involved in. Along with clear calls to action, such as online enquiry forms, the website could also be used to capture data for marketing purposes. Mark Skirving, Digital Director, mm&d:
We wanted to bring in a modern navigation to the website. Web design trends are ever evolving and making it easy for viewers to work their way around a website is usually the top priority.”