St Peter’s Catholic Voluntary Academy have been working with MMD for a number of years on various marketing campaigns.
In January they became the first secondary school to use the Academy Creative website platform built especially for schools for schools. Academy Creative is a sub-brand of MMD and focuses on the marketing support provided to schools and colleges.
In 2016 work began on building a robust, bespoke platform for schools that would be easy for staff to administrate and also look great for the front end user. Over 30 schools are currently using the system and plans are already in place to develop the system further. Owain Jenkins, MMD;
We spoke to the schools were we already serving and it was fairly unanimous that the CMS platforms used weren’t easy to use and keep the websites maintained. With Ofsted paying close attention to website content we saw this an opportunity to develop a platform that would meet their requirements and also significantly improve the way schools market themselves online.
The St Peter’s site was dated and not responsive to mobile phone and tablets, which given how website trends are going was no longer good enough. After an iniital meeting with the staff at the school, a new bespoke design was created and added to the Academy Creative. Feedback from St Peter’s has been great since the site was launched in early January.