Branding and logo design continues to play a big part in the work we carry out at M Media & Design. There are many reasons companies choose to rebrand. Maybe their positioning has changed, and they are now offering different services to when they first started.
In our ten years of business, the way businesses use their logo has changed dramatically. With the increased use of digital media, it is important that companies have a brand that stands out online. A dated logo may not represent your company values and leave you behind your competitors.
Over time we have created an eight-step process to delivering a new brand:
1. Meeting with the client
When we first start working with a company on a branding project we like to meet the client in person. We feel this is a crucial stage where we learn more about the business and the project brief whilst also being a great opportunity for both parties to ask any questions. We have a series of questions we start each project with which can be completed online or at the initial meeting.
Once we have met, we will then carry out comprehensive research on the business, the industry they are involved in and who the client’s competitors are. Establishing the target audience is key when undertaking any branding project.
It is important that we consult a wide range of groups including directors, staff, clients and others involved in the industry. Learning more about what the client’s customers look for in a brand is important as they decide how the business is perceived. There are a number of ways we do this including focus groups, one-to-one meetings and online surveys.
Once we have greater knowledge in what is needed for the project, our Design Director will discuss the brief with our design team. We will sketch through some ideas, deciding what will work well and what could be developed further.
5. Three concepts
Following the sketching process, we would begin designing the artwork. We generally supply three concepts to the client, but if our creative team feel there are other versions that would suit the project we may supply more.
Once the concepts are complete we would arrange a time to come in and meet with your team. We will present our concepts along with examples of how the branding will work on a range of mediums, including print and digital.
7. Revisions based on feedback
Following the branding presentation, there may need to be changes or adaptions to the artwork presented. This is often a slight colour change or the use of a different font. We would return the amended versions via email for sign off.
Once the chosen artwork is signed off we would send over multiple file versions for use. Depending on the client, we often provide brand guidelines which allow you to educate your partners on how your new logo should be used.