Rebuilding and rebranding
Wanting to spread the word about domestic abuse, Middlesbrough Council have given M Media the go ahead to start work on rebranding their ” no excuse for domestic abuse” logo and advertisement campaign to try to make people more aware about what some people suffer everyday. The campaign is aimed to help people who have suffered from the acts of domestic abuse.
“Domestic abuse is physical, sexual, psychological and financial violence that takes place within an intimate or family-type relationship and that forms a pattern of coercive and controlling behaviour. Including forced marriage, so-called ‘honour crimes” and include a large range of abusive behaviours, not all of which are in themselves inherently ‘violent’. ”
We were delighted to show Middlesbrough Council our ideas regarding the rebranding of the logo. The advertisement campaign is under construction and is waiting to be approved before it can be rolled out to the general public, in the Middlesbrough area.