De Facto Shaving Oil

January 2019

Brand Strategy, Web & Digital

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It is rare a client comes to MMD looking to have fun with social media, but that was the case with West of Ireland based De Facto.

De Facto is a 100% natural shaving oil and underwent a major rebrand in January 2019. Since they initially launched as Total Shaving Solution in 1996, the company had sold their product around the globe. The rebrand was the first major change they had underwent in this time.

De Facto were looking to disrupt the market which was dominated by global brands. They knew their product was the best on the market and they were keen to promote it with a sense of fun.

MMD manage all social media accounts for De Facto, along with email marketing and graphic design requirements. The new brand had proved popular with customers, with online sales for the first six months of 2019 already overtaking what was sold for the whole of 2018.


"The support we have had form MMD has been first class. They have supported the business from pre-launch and continue to work closely on all things digital. We are in contact most days and find communication easy and clear."

Tom Murphy | Managing Director| De Facto