Relevant, valuable and innovative. Those were the key words that UK & Ireland SAP User Group (UKISUG) wanted to be represented in their new brand.
Following an internal marketing review, the group decided it was time to refresh their corporate branding. The previous logo had been in operation for over 20 years with just a few minor amends over that time. Following a successful tender, mm&d were appointed to design and implement the new branding across various channels.