In 2015 MMD supported the UK & Ireland SAP User Group on a major rebrand, the first of its kind in over 20 years of trading. Their existing brand was dated and not designed with digital use in mind.
After a great deal of consultation with staff, directors and members, the MMD design team set about creating a brand that was relevant, valuable and memorable. Predominantly seen by those in the IT sector, the brand needed to appeal to their audience.
The brand was launched at the 2015 Annual Conference, an event that has continued to grow. Now called ‘Connect’, the event brings together members for a large-scale conference held at the ICC in Birmingham
Five years on from the rebrand it is great to see the logo in a range of uses and helping to grow the business.
MMD have a great working relationship with UKISUG and look forward to another five years of supporting them.