In 2015 MMD supported the UK & Ireland SAP User Group on a major rebrand, the first of its kind in over 20 years of trading. Their existing brand was dated and not designed with digital use in mind.
After a great deal of consultation with staff, directors and members, the MMD design team set about creating a brand that was relevant, valuable and memorable. Predominantly seen by those in the IT sector, the brand needed to appeal to their audience.
![](https://www.mmediadesign.co.uk/wp-content/uploads/2020/09/wall-sap-user-1024x692.jpg)
The brand was launched at the 2015 Annual Conference, an event that has continued to grow. Now called ‘Connect’, the event brings together members for a large-scale conference held at the ICC in Birmingham
Five years on from the rebrand it is great to see the logo in a range of uses and helping to grow the business.
![](https://www.mmediadesign.co.uk/wp-content/uploads/2020/09/sap-connect-stands-1024x692.jpg)
MMD have a great working relationship with UKISUG and look forward to another five years of supporting them.